Marketing Compliance

Marketing Compliance

Local expertise and flexible solutions

The Nordics have complex marketing guidelines, legislation, and different ethical frameworks, which makes it essential to perform a review to ensure your promotional material adheres to the local ethical codes.

LINK Medical’s regulatory team are experienced and certified Marketing Compliance reviewers with over 25 years of experience covering both local and international promotional guidelines.  Our comprehensive local regulatory intelligence process and our membership of local ethical networks ensure that we always stay up to date with national legislation, marketing and advertising guidelines, and local ethical codes.

Our experts

Our expert reviewers provide clear and constructive feedback on promotional material indicating risks and alternative solutions to overcome them. They help companies navigate the complex and diverse local requirements which are often a challenge to global project teams seeking to align campaigns and materials.

From start-ups to global pharmaceutical companies, we can provide flexible solutions ranging from an integrated package of services to adapted ad-hoc regulatory support.

Regulatory Compliance and Medical Reviews

Our Regulatory Compliance and Medical Reviews cover Nordic requirements in a variety of human and veterinary areas including: We have experience with promotional material review and approval tools, such as Veeva Vault PromoMats.

When a full Nordic compliance review is requested, one dedicated Project Manager will be your central contact point, providing campaign oversight and coordinating all activities within LINK Medical and with our regulatory partners in a dedicated LINK Medical expert team.

  • Medicines (Rx and OTC)
  • Medical devices
  • Medical gases
  • Herbal medicinal products
  • Food supplements
  • Cosmetic products

Overview of Marketing Compliance services

  • Advise on and review activities and processes for healthcare compliance that fall under the EFPIA Code of Practice as well as national codes, practices, and legislation.
  • Preparation of Abbreviated Product Information (API) texts.
  • Submission of materials to regulatory authorities as required at a national level.
  • Support on the set-up, training, and validation of your procedures (write or review SOPs and working instructions) at a national level.
  • Regulatory and medical review and validation of all advertising and promotional materials and activities in the Nordics.
  • Consultancy on advertising and promotional material requirements for international congresses, sponsoring, lobbying, donations, pre-launch, digital media etc.
  • Consultancy on non-promotional materials (e.g. disease awareness).
  • Training on advertising and promotional material requirements. We offer workshops, webinars, on-site training etc.
  • Translation of promotional materials into local languages.

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